Is your contractor website costing you jobs?

What the score actually checks

Eight things we can see in the HTML. The scoring page lists the point values. We do not invent rankings, traffic, or load times.

• Website builder

  Wix, Squarespace, GoDaddy Website Builder, Weebly, and WordPress.com leave fingerprints in the HTML. Self-hosted WordPress does not cost points.

• Mobile viewport

  We look for a viewport meta tag set to the device width. Without it, phones often get a desktop page.

• Phone and calls to action

  Tap-to-call links, a visible phone number, a form, and phrases like “free estimate” or “call now.”

• Contact email

  A Gmail, Yahoo, or AOL address (and the same class of free inbox) as the contact email costs points. An address on your own domain does not.

• Copyright year

  We read years next to a copyright mark. A missing year or a year that is several seasons behind is a signal the page is neglected.

• Page copy

  We count visible words after removing scripts and styles, and we flag placeholder lines like “lorem ipsum,” “coming soon,” and “welcome to our website.” JavaScript-only copy is invisible to this check.

• Title and H1

  The browser title and the main heading should say what you do. “Home” and “Welcome” do not.

• HTTPS and HTML weight

  We record whether the final URL is HTTPS, how large the HTML response is, and how many script tags it contains. That is a weight estimate, not a measured load time.

How it works

1. 01

   Paste the URL

   Use the address on the truck, the Google listing, or the yard sign.

2. 02

   We read the public HTML

   No login. No invented traffic numbers. If the fetch fails, there is no score.

3. 03

   You get the reasons

   A 0–100 score, eight checks, and a straight path to a free mockup if the site is in the way.

Read the full checklist

• Roofing

  After hail, the homeowner is in the driveway with a phone. They tap the first roofer who shows a real number, names repair and replacement, and looks like the company is still working. A template that says “welcome to our website” does not get that tap.

• HVAC

  Nobody reads a company origin story while the house is hot. They search, they tap, and they call the shop that looks open. A seasonal rush punishes a slow page, a vague headline, and a form that promises a reply in two business days.

• Plumbing

  A burst line is not a research project. If your number is not tappable, you are asking someone with water on the floor to pinch-zoom a desktop site. Most of them will call the next plumber instead.

• Electrical

  Panel upgrades, EV chargers, and rewires are not impulse clicks, but the short list still happens online. Homeowners compare two or three electricians. The template with no specifics and no photos of real work comes off that list quietly.

• Concrete

  Driveways, patios, and flatwork get considered for days, not minutes. During that week, a site with no project photos and no way to describe the job gets closed. People cannot picture a finish you never show.

• Remodeling

  Kitchen, bath, and addition clients are choosing who will be in the house for weeks. They will forgive a plain truck. They will not forgive a website that still says “your text here” or shows a stock kitchen.

• Dallas

  Texas

• Houston

  Texas

• Denver

  Colorado

• Charlotte

  North Carolina