Dallas–Fort Worth
Homeowners across Dallas, Fort Worth, Plano, and Arlington search for a roofer, a plumber, or an HVAC tech from a phone. Hail season makes that search urgent. The company with a clear service area and a tappable number gets the call. The company with a recycled template gets scrolled past.
After hail, people are outside looking at the roof and at Google at the same time. A page that is hard to read on a phone, or that hides the number, loses to the next listing. You do not get a second session.
“DFW” is not a service area. Dallas, Fort Worth, and the suburbs you really work in should be on the page. A site that names none of them looks like it could be anywhere, including a call center.
A lot of solid shops are still on a default Wix or GoDaddy page. Homeowners cannot tell those companies apart, so they use the phone number and the photos as the tiebreaker. If both are weak, they move on.
Copyright years that are several seasons behind are common on contractor sites here and they are easy to fix. The score looks for the year. It does not guess your revenue.
Modern Websites
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